EDMONTON- It’s an empty space right now, but it won’t stay that way for long. West Edmonton Mall staff are hoping generous Edmontonians will fill an empty store with new or pre-loved items destined for the Bissell Centre.
The donated items will be displayed in the store front called The Holiday Closet. Clothing will even be styled on mannequins by a fashion stylist.
Economy to blame for fewer donations, higher demand of Edmonton charities
Diminishing charity donations
More people in need of donations from Salvation Army’s Kettle Campaign this year
“We thought creating a retail-type environment where items are displayed would change-up the donating experience,” said West Edmonton Mall’s vice president of marketing, Anna Alfonso. “Instead of dropping items into a bag, box or bin, people will see their items showcased. They will also get an idea of what might be needed, even in terms of sizes.”
The Holiday Closet will be open until Tuesday, December 22. The goal is to fill the store with personal, household items, toys, and clothing at least two or three times.
The Bissell Centre is an Edmonton-based non-profit organization that provides a variety of support services, ranging from from food and clothing to family support, housing, employment and more.
The Holiday Closet is located near Entrance 1 on Europa Boulevard and will be open until December 22 during mall retail hours (Monday to Saturday, 9:30 a.m. to 10 p.m. and Sunday, 10 a.m. to 7 p.m.).